Client: Hotels.com
Agency: CP+B
Dundas Station Domination
Digital OOH
Static Banners
I worked on the Captain Obvious campaign directly after CP+B was awarded the Hotels.com account. Our first project was a station domination. While the shoot was still happening, I resized comps to fit all the media purchased, kerned the copy, created the diamond background and helped make small updates to the logo and prepared it for print. After the shoot was finished and the images were ready, I finalized the mechanicals and prepared them to release. It was a very tight turnaround and we released on time. The campaign continued with a second station domination, various digital and print OOH, and static digital banners.