Client: PopSockets

In-house Creative Department

Animated Banners — Swappable PopGrip Launch

We were launching our swappable PopGrips with a video that had just been finished. The ask was to create animated ad banners based off the video. By drawing much of the animation using vector paths — including the hand — I created fairly lengthy animations which told a similar story as the video and kept the weight down to what was accepted by the media agency.

Animated Banners — Global Campaign

The ask was to create animated banners based on other assets in a global campaign. Because the PopGrip became so small in the final view, I chose to highlight it first as a larger image before bringing in the copy.

Global Campaign Translations

For a couple of years we were creating all email, social and website assets for our global teams. After cleaning up and preparing our US campaign assets, I would be given translations to prepare the assets for a variety of other markets. Here is one example that shows what that meant for typography. This was a frame in one of our social media assets for a Cyber Monday campaign.

Render Animation Creation

For our website and emails we often needed an animated GIF which showed angles we didn't have in our standard set of renders. Same for MP4s in our Social assets. When that happened I would acquire the KeyShot files from our render team and set them up for the needed views, export the files and piece them together in Photoshop for the completed animation. Here are a couple examples. In the first I set up and rendered the views of the lid opening and closing. In the second I created the views needed for the PopTop to flip.

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